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Social Media Marketing Courses: Official Learning Resources

Marketing

29 Oct 2019 • 1 min read •

Austin Shong

Find Social Media Marketing Courses

Use a provider-managed catalog to find current courses and lessons. A catalog lets you open the current course page, read its description, and decide whether it matches the subject you want to study.

Current Course Catalogs

HubSpot Academy provides a catalog of courses and lessons. TikTok Academy's Courses collection provides learning paths and courses. Start with the provider's catalog so that you can review the material that is available when you are ready to learn.

Choose a Learning Goal

Start with a question you need to answer. Useful topics to evaluate include content planning, content ideas, collaboration, audience engagement, advertising, asset management, hashtags, and channel-specific marketing.

Write down one goal before you browse. For example, you may be looking for material on developing a social media strategy, planning a content calendar, creating content for a platform, or understanding advertising basics. Then use course titles and descriptions to decide whether the available material addresses that goal.

Review Each Course Page

  1. Read the current course description before assuming that it covers a particular topic.
  2. Check the intended audience, level, format, and estimated time if the provider lists them.
  3. Compare the course outline with the question you wrote down.
  4. Review the provider's current availability, eligibility, pricing, and credential requirements before enrolling.

Course catalogs and terms can change. Return to the provider's page when you are ready to enroll rather than relying on an older course list.

Turn a Course Into a Practical Next Step

As you work through a course, note the question it answers, the idea you want to test, and the source page where you found it. This gives you a simple record to revisit as you choose the next topic to study.

Path
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