Staying ahead in digital marketing means constantly learning, and podcasts are your always-on learning companion, fitting perfectly into life's in-between moments.
With over 4 million podcasts competing for your attention, you might head straight to the top of the charts when you’re looking for something new, right?
While there’s nothing wrong with this method, you’re probably missing out on new, underrated, and largely hidden shows that could be your perfect fit. That’s why you’re here — to find the must-listen shows for marketers beyond the top charts.
How we chose the best marketing podcasts of 2025
We reviewed almost every podcast in the Marketing category on Spotify and Apple. Then we scrolled through Reddit forums, social media, and other blog posts to find the fan favorites. By the end of the research phase, we had compiled a list of almost 100 podcasts on social media marketing and adjacent topics.
Then we narrowed down the list to the absolute best marketing podcasts: shows with high-quality educational content, top-tier hosts, immaculate production value, and a unique angle on marketing, social media, and internet culture.
This process left us with 23 social media marketing podcasts most worthy of your ears in 2025.
Podcast evaluation criteria
We didn’t just randomly pick the first 23 podcasts that popped up with the “marketing” keyword. Instead, we evaluated each podcast based on the following criteria:
- Audio quality: None of these podcasts were recorded on a potato! While we can forgive the occasional guest's sketchy Zoom connection, the hosts' audio quality had to meet professional standards.
- Recency and relevancy: We’ve reviewed the episode lists to make sure the content is not only relevant to social media marketers but also goes deep enough to touch on in-the-news topics, emerging trends, and new ideas.
- Hosting chops: We evaluated hosts on their ability to guide meaningful conversations, extract valuable insights, and make complex topics digestible.
- Guest quality: For interview-format shows, we looked for a track record of featuring genuine experts and practitioners, not just well-known names.
- Rating: All of these podcasts have an average rating of 4.0 and higher on Spotify or Apple Podcasts.
Aside from the shows that deal explicitly with marketing strategy and tactics, there’s plenty of adjacent topics — like business, product, AI, or leadership — that are closely tied to modern marketing. You’ll see a few of those kinds of podcasts on our list, too.
Without further ado, let’s jump in.
The best marketing podcasts quick guide
- Marketing Architects: Best for building high-performance marketing teams
- The Agile Brand: Best for future-proofing your marketing strategy
- Inclusion and Marketing: Best for connecting with diverse audiences
- Good Data, Better Marketing: Best for turning data into meaningful decisions
- Online Marketing Made Easy: Best for mastering digital marketing fundamentals
- Duct Tape Marketing: Best for small business marketing frameworks and ideas
- Next in Media: Best for keeping up with the future of media and marketing
- B2B Marketing with Dave Gerhardt: Best for the latest B2B best practices
- The Artificial Intelligence Show: Best for the cutting edge of AI adoption in marketing
- Content, Briefly: Best for first-hand insights, ideas, and advice from content-first brands
- SERPS Up: Best for understanding how to rank in an increasingly competitive SEO landscape
- Social Media Marketing Podcast: Best for keeping up with social platform updates
- Creator Science: Best for content creators who want to build brands
- The Art of Sway: Best for building influencer partnerships
- Perpetual Traffic: Best for paid marketing strategy
- How Stories Happen: Best for learning the art of brand storytelling
- The Copywriter Club: Best for crafting copy that converts
- The Irrational Mind: Best for applying behavioral science to marketing
- Marketing Happy Hour: Best for navigating career growth and challenges
- HBR IdeaCast: Best for developing leadership and team-based skills
Here’s a more in-depth look at each show.
1. The Marketing Architects
Best for building high-performance marketing teams
Hosts: Angela Voss, Rob DeMars, Elena Jasper
Episode length: 10-45 minutes
Release frequency: Weekly
If you’re looking for a library of episodes that covers everything from marketing trends to the psychology behind marketing principles, check out The Marketing Architects podcasts from the renowned media agency of the same name. With their knowledge, the hosts lay the groundwork for you and your team to build better, more innovative marketing strategies.
What makes it special: The Marketing Architects stands out for its evidence-based approach. While many podcasts rely on personal stories alone, this show grounds each episode in solid research and data-backed insights.
Recommended Episode: The Truth About AI in Marketing with Shelly Palmer
2. The Agile Brand
Best for future-proofing your marketing strategy
Host: Greg Kihlström
Episode length: 30-40 minutes
Release frequency: Bi-weekly
The Agile Brand explores how successful brands stay relevant while marketing technology changes around them. Host Greg Kihlström brings together executives and thought leaders to examine how organizations can remain true to their core values while adapting to shifts in technology, data, and consumer behavior. Each episode reveals how leading brands are growing faster and more efficiently by adopting an agile mindset.
What makes it special: Kihlström’s background as an advisor to major brands means he knows exactly which interview questions will uncover the most valuable insights for listeners.
Recommended episode: Why the C-Suite needs to pay more attention to social media, with Dr. Antonis Papatsaras, Hootsuite
3. Inclusion and Marketing
Best for connecting with diverse audiences
Host: Sonia Thompson
Episode length: 10 minutes to 90 minutes
Release frequency: Weekly
The Inclusion and Marketing podcast makes our 2025 list because it tackles one of marketing's most critical shifts: the growing demand for genuine inclusivity. Host Sonia Thompson, an inclusive brand coach and Forbes/Inc. columnist, goes beyond surface-level diversity topics to provide actionable frameworks for real inclusive marketing.
What makes it special: Thompson's show covers a full spectrum of inclusive brand-building — from culturally representative campaigns and inclusive imagery to diverse team building and creating customer experiences that make everyone feel welcome.
Recommended episode: The Mistakes that Made Me
4. Good Data, Better Marketing
Best for turning data into meaningful decisions
Hosts: Kailey Raymond
Episode length: 40-45 minutes
Release frequency: Bi-weekly
Everyone loves to talk about “data-driven marketing,” but what does it actually look like? Good Data, Better Marketing, from marketing communications platform Twilio, shows you how to transform raw data into winning customer experiences by exploring how influential marketers and successful companies actually use data to make decisions.
What makes it special: The show stands out for its human-centric approach to data, as the conversations focus on real-world applications and the different ways marketers have used data to build out strategies and advance their careers.
Recommended episode: Bridging the Trust Gap: Culturally Intelligent Strategies for Brand Resonance with Dr. Anastasia Kārkliņa Gabriel, Senior Insights Lead at Reddit
5. Online Marketing Made Easy
Best for mastering digital marketing fundamentals
Host: Amy Porterfield
Episode length: 30-90 minutes
Release frequency: Bi-weekly
New to marketing, or need a refresher on the fundamentals? Amy Porterfield's Online Marketing Made Easy breaks down overwhelming marketing concepts into bite-sized, actionable steps. A former 9-to-5er turned multi-million dollar CEO and NY Times bestselling author, Porterfield shares hard-won personal insights from her journey to help other entrepreneurs build successful online businesses.
What makes it special: Porterfield’s candid approach to sharing successes and failures makes her feel like more of a mentor than podcast host.
Recommended episode: Keep Showing Up: How to Win in a Year of Missed Goals
6. Duct Tape Marketing
Best for small business marketing frameworks and ideas
Host: John Jantsch
Episode length: 10-30 minutes
Release frequency: Weekly
Since 2005, John Jantsch's Duct Tape Marketing podcast has been a go-to resource for practical, actionable marketing advice. Through direct, insightful interviews with authors, entrepreneurs, and thought leaders, Jantsch extracts valuable lessons about SEO, content marketing, lead generation, and business growth strategies that actually work for small businesses.
What makes it special: Jantsch's interviewing style cuts straight to the most relevant insights, while the show notes provide free resources to help implement what you've learned. With over 900 episodes in the archive, there's guidance for nearly every marketing challenge you’re facing.
Recommended episode: Solving the Marketing Leadership Gap for Small Business
7. Next in Media
Best for keeping up with the future of media and marketing
Host: Mike Shields
Episode length: 20-30 minutes
Release frequency: Weekly
Think of Next in Media as your insider's guide to the rapidly evolving world of media, marketing, and advertising. Through candid conversations with top executives and decision-makers, the show unpacks how technology and data are fundamentally changing how media companies operate and how brands connect with audiences.
What makes it special: Shields talks with experts from every industry, so the odds are high you’ll get to peer into the mechanics of marketing strategies that work for your industry and audience.
Recommended episode: Why YouTube Wants Creators & Brands to Make Videos That Make You Feel Good
8. B2B Marketing with Dave Gerhardt
Best for the latest B2B best practices
Host: Dave Gerhardt
Episode length: 45-60 minutes
Release frequency: Weekly
Gerhardt explores every corner of modern B2B marketing — from high-level planning and ABM to the nuts and bolts of demand generation, product marketing, content strategy, and social media. What sets this show apart is its commitment to transparency: guests openly share what they're investing in, what they're walking away from, and the operational details that keep their marketing engines running.
What makes it special: Gerhardt's talent for playing the curious beginner forces guests to break down complex B2B concepts into digestible pieces — cutting through the usual jargon and frameworks to help listeners grasp topics that might have felt impenetrable before.
Recommended episode: Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack
9. The Artificial Intelligence Show
Best for the cutting edge of AI adoption in marketing
Hosts: Paul Roetzer, Mike Kaput
Episode length: 60-90 minutes
Release frequency: weekly
The Artificial Intelligence Show helps marketers make sense of AI's rapid transformation of the industry (and beyond it). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer discuss the latest AI news and tools while thoughtfully addressing the opportunities in AI adoption, and the challenges of adapting to widespread new technology.
What makes it special: The hosts commitment to promoting AI literacy while acknowledging both opportunities and challenges will help listeners develop a nuanced understanding of AI's role in marketing.
Recommended episode: 25 AI Questions for 2025
10. Content, Briefly
Best for first-hand insights, ideas, and advice from content-first brands
Host: Jimmy Daly
Episode length: 30-60 minutes
Release frequency: Bi-weekly
If you’ve ever wanted a peek at our brand’s content strategy, Content, Briefly will be your next favorite podcast. Host Jimmy Daly, who started the successful Superpath platform and community of content marketers, sits down with seasoned content marketers across industries to discuss their strategies, team structures, and more.
What makes it special: Content encompasses so much more than company blogs these days, and the podcast’s breadth of content topics reflects that by covering things like social, email, community building, events, and more.
Recommended episode: Content Sparring: Erica Schneider is charting her own path
11. SERP's Up
Best for understanding how to rank in an increasingly competitive SEO landscape
Hosts: Crystal Carter, Mordy Oberstein
Episode length: 30-60 minutes
Release frequency: Weekly
SEO doesn't have to be complicated or boring — just ask Crystal Carter and Mordy Oberstein, the hosts of SERPS Up. As Wix's Head of SEO Communications and Head of SEO Branding respectively, they bring both expertise and personality to what could otherwise be dry technical discussions. Each episode offers an unconventional, 360-degree take on critical SEO topics from Google Search algorithm updates and AI emergence to SEO team structure and working with agencies.
What makes it special: Technical SEO tends to get, well, technical, but SERPS Up keeps things light and tactical. Each episode starts with a quick news roundup to help listeners stay current on industry changes, followed by deep dives into practical strategies.
Recommended episode: Why learn SEO from a course?
12. Social Media Marketing Podcast
Best for keeping up with social platform updates
Host: Michael Stelzner
Episode length: 30-45 minutes
Release frequency: Weekly
One of the longest-running shows in the industry, the Social Media Marketing Podcast keeps marketers ahead of platform changes and emerging opportunities on social. Host Michael Stelzner, founder of Social Media Examiner, brings together platform experts, successful creators, and marketing innovators to break down what's working right now — and what’s around the corner — across every major social network.
What makes it special: Stelzner often predicts major platform shifts months before they happen — he was discussing AI's impact on social media back in 2022 and foresaw the rise of short-form video well before TikTok exploded.
Recommended episode: Marketing Strategy Framework: How to Get More Leads & Sales in 2025
13. Creator Science
Best for content creators who want to build brands
Host: Jay Clouse
Episode length: 45-90 minutes
Release frequency: Weekly
Creator Science breaks down the business of content creation with scientific precision. Host Jay Clouse reverse-engineers the success of creators across YouTube, newsletters, podcasting, and more. Each episode combines tactical deep-dives (like pricing strategies and content distribution) with behind-the-scenes looks at creators' revenue streams, team structures, and growth experiments.
What makes it special: Clouse gets guests to share real numbers, failed experiments, and detailed breakdowns of their business models—including exact revenue figures and platform-specific metrics.
Recommended episode: ChefPK – How this YouTuber makes merch people actually buy
14. The Art of Sway
Best for building influencer partnerships
Hosts: Danielle Wiley, Casey Benedict
Episode length: 30-40 minutes
Release frequency: Weekly
The Art of Sway demystifies the creator economy from the brand side. Hosts Danielle Wiley and Casey Benedict, veterans of influencer marketing and consumer engagement respectively, examine what makes partnerships work (or fail) with in-the-news case studies. Episodes tackle everything from measuring ROI and negotiating contracts to emerging platforms and FTC compliance — making it essential listening for anyone working in social or managing influencer campaigns.
What makes it special: The show evolves with the industry through strategic co-host changes — the 2024 season's partnership with social media authority Lia Haberman brought deep platform expertise, while new co-host Casey Benedict adds perspective on consumer engagement.
Recommended episode: Is Influencer Marketing About Awareness or Performance?
15. Perpetual Traffic
Best for paid marketing strategy
Hosts: Ralph Burns, Lauren Petrullo
Episode length: 30-60 minutes
Release frequency: Semi-weekly
Hosts Ralph Burns (CEO of Tier 11) and Lauren Petrullo (CEO of Performance Marketers) combine their decades of agency experience on Perpetual Traffic to assess what's actually working in paid social, search, and emerging channels. Each episode alternates between strategic frameworks and tactical walkthroughs — from crafting high-converting ad creative to building full-funnel attribution models that prove ROI.
What makes it special: The hosts run live experiments with their agency clients' ad campaigns during episodes, sharing real-time results and optimization decisions — giving listeners a rare look at how expert media buyers think on their feet.
Recommended episode: 7 Killer Digital Marketing Predictions for 2025 (And They’re NOT Just AI!)
16. How Stories Happen
Best for learning the art of brand storytelling
Host: Jay Acunzo
Episode length: 20-50 minutes
Release frequency: Bi-weekly
“Storytelling” is a perennial marketing buzzword, but it can be hard to understand it in practical terms. How Stories Happen shows you the art of narrative marketing by analyzing breakthrough brand stories and interviewing the strategists and creators behind them. Each episode reconstructs the journey from initial concept to final execution, revealing the creative decisions, strategic pivots, and measurement frameworks that turned good stories into great marketing.
What makes it special: Acunzo gets marketers to share their raw first drafts and early storyboards, creating a masterclass in the revision process that transforms mediocre content into memorable stories.
Recommended episode: A repeatable system for stronger ideas and stories
17. The Copywriter Club
Best for crafting copy that converts
Hosts: Kira Hug, Rob Marsh
Episode length: 40-60 minutes
Release frequency: Weekly
From homepages to captions to video scripts to ads, copywriting is everywhere in marketing, meaning it’s something every marketer should be invested in. The Copywriter Club goes beyond basic writing tips to explore the business of writing for brands. Hosts Kira Hug and Rob Marsh interview successful copywriters about everything from crafting high-converting sales pages to building sustainable writing businesses. Episodes dive into real client projects, examining the research, strategy, and testing that turned good copy into revenue-generating assets.
What makes it special: The hosts run a live "copy hot seat" in most episodes where they critique real marketing copy submitted by listeners, showing how to turn copywriting principles into concrete applications.
Recommended episode: How I Built Immediate Credibility with Meg Kendall
18. The Irrational Mind
Best for applying behavioral science to marketing
Host: Kristen Berman
Episode length: 40-45 minutes
Release frequency: Twice per month
We all like to think we make rational decisions, but human behavior is wonderfully complex. The Irrational Mind explores the psychology behind how people really make choices. Drawing from behavioral science and real-world experiments, host Kristen Berman (co-founder of Irrational Labs, alongside Dan Ariely) reveals the subtle forces shaping consumer decisions, from why we value products differently based on their origin story to how environmental cues influence our purchasing habits.
What makes it special: Kristin Berman understands that discussing the science of psychology is better with real-life examples. On The Irrational Mind, you’ll find tons of stories from brands who effectively use psychology to market their products and services.
Recommended episode: What growth teams can learn from game designers | Joel Burgess & Dan Vader (Grindstone)
19. Marketing Happy Hour
Best for navigating career growth and challenges
Host: Cassie Tucker
Episode length: 20-45 minutes
Release frequency: Weekly
Sometimes your biggest marketing struggles have nothing to do with strategy and tactics, but with how you work and who you work with. On Marketing Happy Hour, host Cassie Tucker tackles topics you won’t get on strategy-heavy shows, like managing imposter syndrome in creative roles, navigating burnout, and maintaining work-life boundaries in an always-on industry.
What makes it special: Tucker and Spitzley get real, sharing their own career missteps and featuring guests who openly discuss salary negotiations, toxic workplace exits, and the real challenges of climbing the marketing ladder.
Recommended episode: The Dos and Don’ts of Influencer Marketing Success | Taylor Berringer of Urban Outfitters
20. HBR IdeaCast
Best for developing leadership and team-based skills
Hosts: Alison Beard, Curt Nickisch
Episode length: 20-30 minutes
Release frequency: Weekly
While not strictly a marketing podcast, HBR IdeaCast earns its place on this list by tackling the workplace, collaboration, and leadership challenges every marketer will face over their career. From managing creative teams to driving organizational change, hosts Alison Beard and Curt Nickisch extract practical insights from the minds shaping modern business — making it essential listening for marketers eyeing the C-suite.
What makes it special: HBR IdeaCast draws from Harvard Business Review's vast research archive to place current challenges in historical context — helping listeners distinguish between genuine innovation from recycled management fads.
Recommended episode: Tried-and-True Networking Tips from Decades of Experience
How to choose the right podcast for you
Ready to pick a podcast from this list? Before you press play, take a second to think about your current projects, challenges, and career goals. The right podcast can transform your downtime into a marketing masterclass, but only if it aligns with your needs, availability, learning style, and career stage.
Whether you're looking to master paid social, decode consumer psychology, or navigate your next career move, there's a show here that fits your journey.
If you’re a social media marketer, find even more podcast picks in our round up of the best social media marketing podcasts.
