Marketing podcasts — particularly the best marketing podcasts — present an epic opportunity.
They allow you to unlock industry leaders’ secrets to create impactful campaigns.
It’s like creating your own marketing university, where you can assemble classes and attend lessons:
- On your commute
- On your coffee break
- In the gym
- Wherever you are, right now
In this article, we are going to “look” at 18 of the best marketing podcasts of 2023. The list includes famous personalities and brands in the marketing industry, including Seth Godin, Amy Porterfield, Social Media Examiner, and more.
Many of these podcasts also have 4.5 to 5–star ratings — meaning you’ll only be listening to the best of the best and filling your ears (and your mind) with juicy marketing insights.
We’ve categorized the list by different marketing categories to make finding the most relevant ones to your situation and goals easier.
Quick Links:
1. Behind The Numbers
2. 50 Things That Made The Modern Economy
3. Akimbo
4. Freakonomics Radio
5. Marketing Over Coffee
6. HBR IdeaCast
7. HAMYAW
8. Copyblogger FM
9. Unthinkable
10. Everyone Hates Marketers
11. Online Marketing Made Easy
12. The Digital Marketing Podcast
13. Smart Passive Income
15. EDGE Of The Web
16. Search Engine Journal Show
17. Niche Pursuits
18. The Affiliate Guy
General marketing podcasts
Here are some of the best marketing podcasts to build your general marketing skills that can be applied to traditional and online marketing.
1. Behind The Numbers
Behind The Numbers by eMarketer is a digital marketing podcast examining media and marketing’s impact on the business world.
eMarketer uses long-form interviews, in-depth reports, and short segments to make you think about how your marketing impacts others and how others’ marketing impacts you.
Episodes explore topics like:
- Paid advertising
- Artificial Intelligence
- Voice search
- Brand safety
All of which are important for the now and the future of your brand’s marketing.
If you do not have time to tune in every day, check in on Fridays for The Weekly Listen, where they explore multiple topics and gather the need-to-know industry insights.
Recommended Episodes
Social media handles:
Instagram: @emarketer
Twitter: @eMarketer
LinkedIn: eMarketer
2. 50 Things That Made The Modern Economy
50 Things That Made The Modern Economy by BBC isn’t a traditional marketing podcast. It doesn’t explore industry trends, new ideas, or interview leaders.
But what Tim Harford does in each eight-minute episode is show you how great ideas, innovations, and inventions have shaped the world.
This podcast is our go-to in a creative slump when we want to generate ideas and remind ourselves it’s the simple, often-overlooked things that make the biggest difference.
You can learn more about how:
- Cellophane transformed the food industry
- Market research created today’s customer-led industries
- Contraception ushered in a new era of employment
If nothing else, the show is a masterclass in using non-fiction storytelling to grip an audience.
Recommended Episodes
Social media handles:
Instagram: @bbc
TikTok: @bbc
Twitter: @BBC
LinkedIn: BBC
3. Akimbo
Akimbo, by Seth Godin, is a marketing podcast with a difference.
It has short-and-sweet episodes, rarely longer than 30 minutes in length, and feels more like chapters from an audiobook than your traditional podcast episode.
Each episode tells a story of a person, a business, a customer, or a certain moment in time and breaks down the lessons in how we (and our products) connect to people.
Once the story is told, Seth answers questions about the previous week’s episode that can be submitted through the podcast’s website.
Recommended Episodes
Social media handles:
Instagram: @sethgodin
Twitter: @ThisIsSethsBlog
LinkedIn: Seth Godin
4. Freakonomics Radio
Freakonomics Radio is a podcast that explores the hidden side of everything. And, although it isn’t a pure marketing podcast, it’s one we find ourselves constantly recommending.
Why?
Because they explore topics that intersect with marketing, share little-known business facts, and give you a greater understanding of the world your customers (and employees) live in.
Freakonomics Radio’s episodes range in length from 30 to 60 minutes and follow a report-style format. This allows them to go deeper into each of the topics they talk about.
They cover topics such as:
- Why hitting project deadlines is so hard
- How to improve your team’s meetings
- Why it’s so hard to get open offices right
- How supermarkets helped win the cold war
You may not walk away from each episode armed with a marketing strategy. But you’ll walk away with valuable insights and ideas that impact everyone your business comes into contact with.
Recommended Episodes
Social media handles:
Instagram: @freakonomicsradio
Twitter: @Freakonomics
LinkedIn: Freakonomics
5. Marketing Over Coffee
Marketing Over Coffee is a podcast with a relaxed water-cooler feel about it. It’s just a handful of great marketers having a chat about relevant topics they love.
Christopher Penn and John Wall spend each 20-minute episode discussing strategies, trends, and insights to help marketers in the online and offline worlds.
Often joined by a special guest, they have talked about topics like:
- How to stay up to date with social networks
- Gender bias in the industry
- Niching down
- Email copywriting
And, although their episodes are short on time, they’re long on insights. Each episode has an actionable takeaway you can start using today.
Recommended Episodes
Social media handles:
Twitter: @mktgovercoffee
6. HBR IdeaCast
HBR’s IdeaCast is a business and leadership podcast that’s a must-listen for any marketer.
Each episode calls on one of the business world’s top academics, thinkers, innovators, or practitioners to look at the week’s hot topics, and share actionable takeaways.
Across their library of 700 episodes (and counting), they discuss topics like:
- Hiring
- Marketing practices
- Feedback
- Customer acquisition
Meaning that, no matter what role you have within the marketing team, there’s an episode that’ll help you grow, understand, and make a difference.
Recommended Episodes
Social media handles:
Instagram: @harvard_business_review
Twitter: @HarvardBiz
LinkedIn: Harvard Business Review
7. HAMYAW
HAMYAW stands for Hillary and Margo Yell At Websites. And it’s the best marketing podcast you’ve never heard of.
Hosted by prolific marketers and copywriters Hillary Weiss and Margo Aaron, this talk-show-style podcast takes a no-holds-barred look at the worlds of business, marketing, and branding.
What we love about this podcast is that it’s raw. The hosts aren’t afraid to get into the weeds of their own mistakes, or call out lame passing trends, to help you get the results you need.
Be aware that some of these episodes usually contain swearing from the get-go.
They have Youtube-based episodes talking about:
- Brand authenticity
- Rebranding
- Pricing
- List building
All with insights that are fueled by their work with big brand clients and running their own freelance businesses.
Recommended Episodes
Social media handles:
Instagram: @hcweiss and @margoaaron
Digital marketing podcasts
If you’re looking for podcasts centered around online marketing so you can generate more clients for your business or uplevel your digital marketing career, you need to give these a listen.
8. Copyblogger FM
Copyblogger FM is the go-to content marketing podcast.
Sonia Simone’s intro to the show says it all:
This podcast is about “emerging trends, interesting disasters, and enduring best practices.”
Each short-form episode feels like a Copyblogger blog post coming to life. There are lists, tutorials, and case studies, and sometimes it’s just the rant you need to hear.
But you’ll always come away with a new insight about:
- Content creation
- Copywriting
- Productivity
- Industry trends
That you can use to create a killer content marketing strategy.
Recommended Episodes
Social media handles:
Twitter: @copyblogger
LinkedIn: Copyblogger Media
9. Unthinkable
Unthinkable is the perfect podcast to listen to if your business talk isn’t stuffy. This high-production quality podcast by Jay Acunzo is all about storytelling to attract more listeners, readers, viewers, and customers to your business.
The podcast has had notable guests, including executives from Disney and Adobe, the founders of Death Wish Coffee and the Savannah Bananas, and more. So, you’ll be learning directly from the experts.
On this podcast, you’ll learn all about:
- Storytelling
- Brand positioning
- Copywriting
Recommended Episodes
Social media handles:
Instagram: @jacunzo
Twitter: @jayacunzo
LinkedIn: Jay Acunzo
10. Everyone Hates Marketers
Everyone Hates Marketers, hosted by Louis Grenier, is a podcast all about marketing, branding, and CRO. Louis’ goal with this podcast is to change the bad rap marketing gets because of spammy, sleazy tactics.
Everyone Hates Marketers is highly successful, having reached 1M+ downloads without ads in less than four years.
It’s perfect for anyone who wants to level up their marketing game by learning the no-fluff, actionable marketing tactics that’ll generate solid results. Some of his past guests include Rank Fishkin, Joe Glover, Seth Godin, and more.
Be aware that some of these episodes usually contain swearing.
You can learn all about:
- Demand generation
- Online marketing
- Personal branding
Recommended Episodes
Social media handles:
Twitter: @LouisSlices
LinkedIn: Louis Grenier
11. Online Marketing Made Easy
Online Marketing Made Easy is a weekly podcast hosted by Amy Porterfield — social media and content creation mastermind and top speaker.
This podcast is all about marketing and entrepreneurship. If you have big business ideas and need to break them down into actionable steps, Amy gives you all the tips you need to make it happen.
The podcast features expert interviews, personal experiences of how Amy built her multiple 7-figure business, and mini execution plans.
Filled with actionable insights, it’s reached an impressive 49+ million downloads with an average 5–star rating.
You’ll learn all about:
- Boosting sales
- Lead generation
- Building an online business
Recommended Episodes
Social media handles:
Instagram: @amyporterfield
TikTok: @amy.porterfield
Twitter: @AmyPorterfield
LinkedIn: Amy Porterfield
12. The Digital Marketing Podcast
The Digital Marketing Podcast, produced by Daniel Rowles, has listeners in over 190 countries worldwide.
This podcast began over a decade ago and has plenty of content to sift through. It combines interviews with global experts together with the most recent digital marketing trends, tools, and strategies.
Daniel Rowles, Ciarian Rogers, and Louise Crossley, who are all digital marketing experts, host the episodes together. Their collective banter makes for entertaining and highly insightful discussions.
You can learn all about:
- Sales funnels
- Digital marketing tools
- Email marketing
- Marketing analytics and data
Recommended Episodes
Social media handles:
Twitter: @DanielRowles
LinkedIn: Target Internet
13. Smart Passive Income
Smart Passive Income is all about creating successful online businesses and passive income streams through effective marketing tactics.
Hosted by Pat Flynn from the Smart Passive Income Blog, this podcast shares Pat’s and expert guests’ insights into digital marketing, business building, and efficiency.
If you’re at a stage in your life or business where you want more freedom by building multiple income streams with the help of digital marketing, this is the perfect podcast for you.
You can learn all about:
- Online business building
- Digital marketing
- Passive income strategies
- Productivity
Recommended Episodes
Social media handles:
Twitter: @PatFlynn
Social media marketing podcasts
Ready to take your business to the next level with social media marketing? The following podcast is one of our top picks for learning social media strategies, tactics, and tips.
14. Social Media Marketing
Social Media Marketing by Social Media Examiner is a top marketing podcast about, well… social media marketing! It does exactly what it says on the tin.
In this once-a-week podcast, Michael Stelzner interviews social pros to break down pressing industry topics and provide practical advice.
Past episodes have looked at:
- Quora marketing
- Instagram stories
- LinkedIn content strategy
- Facebook copywriting
One thing we really like about this podcast is that you don’t see the same-old line-up rotation of big names promoting their latest book.
Michael interviews real, in-the-trenches people. Making this one of the best marketing podcasts on this list and essential listening if you use social media to connect with your customers.
Recommended Episodes
Social media handles:
Instagram: @smexaminer
Twitter: @SMExaminer
LinkedIn: Social Media Examiner
Interested in more social media marketing podcasts? Discover our top 10 social media podcast picks here.
Search Engine Optimization (SEO) podcasts
If you want to increase your visibility and authority on the web by optimizing your web pages for higher rankings, these podcasts will help you create a solid SEO strategy that’ll bring in visitors on autopilot.
15. EDGE Of The Web
EDGE of the Web is the podcast for anyone looking to better understand SEO.
This interview-style podcast gets granular on the topic of SEO and gets industry leaders to share their best tactics and strategies you can use in your campaigns.
What’s great about this show is that Erin Sparks, the host, does an excellent job of cutting through the jargon and industry-speak and making topics easy to understand.
This means that no matter your level of SEO understanding, you can jump into any episode and understand what is being spoken about.
Recommended Episodes
Social media handles:
Instagram: @edgeoftheweb
Twitter: @EdgeWebRadio
LinkedIn: EDGE of the Web Podcast
16. Search Engine Journal Show
Search Engine Journal Show covers a wide range of topics, including SEO, PPC, social media, content marketing, and digital marketing.
Hosted by Loren Beker, this podcast features interviews with top SEO experts who talk about everything related to SEO. This includes trends, technical issues, Google Search and Maps features, and lots more.
You can learn all about:
- Content marketing
- SEO data
- Product launches
- E-commerce and Google shopping
- PPC campaigns
Recommended Episodes
Social media handles:
Instagram: @sejournal
Twitter: @sejournal
LinkedIn: Search Engine Journal
Affiliate marketing podcasts
If you’re ready to multiply your income streams and start making money with affiliate marketing, we have two excellent podcast suggestions for you.
17. Niche Pursuits
Niche Pursuits is a podcast all about affiliate marketing and SEO. If you’re interested in making money online through niche affiliate sites, this podcast is for you.
Jared Bauman hosts the podcast who’s an expert in marketing, business strategy, and SEO, with almost 20 years of experience in digital marketing. He brings a rich background filled to the brim with valuable, actionable advice you can use to succeed at affiliate marketing.
The podcast features expert guests who’ve built successful businesses, such as Shelly Marmor, who grew her monthly income from $700 to $52,000 with affiliate marketing.
You can learn all about:
- Affiliate marketing trends and tactics
- Facebook ads
- Blogging
Recommended Episodes
Social media handles:
Instagram: @niche.pursuits
TikTok: @niche.pursuits
18. The Affiliate Guy
The Affiliate Guy is the perfect source for all your affiliate marketing news, trends, and strategies to grow your business to the next level.
Hosted by Matt Mc Williams, who is an affiliate marketing specialist and trainer, it teaches you how to manage affiliate programs, boost conversions, and more.
Whether you have an existing affiliate marketing business, or you’re starting from scratch, Matt has excellent tips and tricks you can implement at different stages.
You can learn all about:
- Marketing funnels
- Making money online
- Customer avatars
- Affiliate products
Recommended Episodes
Social media handles:
Twitter: @MattMcWilliams2
Explore the 18 best marketing podcasts
Marketing podcasts are an excellent way to:
- Generate ideas
- Find trends
- Develop strategies
- Understand tricky concepts
This article has given you some of the best marketing podcasts out there. It’s up to you to choose which ones you’ll listen to first.
Your best bet would be to start with the marketing category that suits your immediate needs. For example, if you’re currently in a phase of your business where you need to create blog posts, SEO podcasts are best.
By mixing and matching different episodes, you can create your up-the-minute marketing university, taught by the teachers you want to hear from.
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BONUS: The Brand Moat By Loomly
Don’t forget to check out The Brand Moat – Loomly’s brand spanking new podcast, which brings you inspirational stories from global leaders who share how to build your brand and future-proof your business
