What is a Geofilter?
Geofilter definition: geofilter refers to a social media image overlay that can only be accessed within a specific area.
Geofilters can be found on social media platforms like:
- Snapchat
They require a mobile device to have its location services enabled, and that the user is within the boundaries of where the geofilter has been assigned.
For example:
Coachella music festival uses Snapchat Geofilters so attendees can share what stage and act they were seeing when their photograph or video was taken:
This can increase brand engagement and exposure, especially to users outside of the event.
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Popularity of the term Geofilter
Concept related to Geofilter
- Disappearing content
- Dynamic content
- Ephemeral content
Additional resources about Geofilter
- How To Create And Use Snapchat’s New Custom Geofilters
- What is a geofilter? How to use and make geofilters on Snapchat
- GeoMarketing 101: What Are Geofilters?
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