What is Direct Messaging?
Direct message definition: direct message – often called a DM – is a social media communication sent directly to a user’s inbox.
Direct messages provide a private, one-on-one way to connect with people on a platform.
As such they can be used by brands for:
- Customer service
- Community management
- Influencer outreach
- Content outreach
Direct messages are available on all major social media platforms, but users may occasionally have the feature switched off for their account.
For example…
Ryanair uses their Twitter direct messages to handle customer service queries to deliver quick responses:
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Popularity of the term Direct Messaging
Concept related to Direct Messaging
- Direct marketing
- Influencer marketing
- One-to-one marketing
Additional resources about Direct Messaging
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