Introducing Video Post Sponsoring | Loomly Blog

Editor’s Note: The Post Builder was updated in February 2024. Please check out this blog post for detailed updates.

Today, we are happy to introduce Video Post Sponsoring, a significant update to Post Sponsoring, allowing you to boost video posts with Facebook Ads directly from Post Builder.

This is particularly useful when you need to publish a video as part of your editorial plan, and you want it to both show up on your Facebook Page’s feed and reach the optimal number of people.

For instance, this can come in handy when you launch a campaign to:

1. Feature a key message of your brand communication.
2. Introduce a new product or line.
3. Spark and/or maintain virality around a new commercial.
4. Promote a crowdfunding or fundraising initiative.
5. Generate brand awareness at the top of your funnel.

Icing on the cake, Video Post Sponsoring was built on top of Post Sponsoring, so you can keep going with your current workflow.

All you need to start using Video Post Sponsoring in a given calendar is to:

• Make sure a Facebook Ad Account is linked to your calendar

• In Post Builder, select Facebook as a channel in Step 2

• Upload a video to your post in Step 3 or Step 4

• Show the Sponsoring Options and define your campaign parameters in Step 5

• Schedule your post in Step 6 or from Post View or List View

Video Post Sponsoring is already available to all Loomly users & customers: login and check it out now.

As always, this feature was inspired by your incredible feedback and we are immensely grateful for your continuous support, trust and enthusiasm.

We have some exciting new features in store and we can’t wait to share everything with you!

Sincerely,

The Loomly Team.

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