Staying organized is a challenge for any social media marketer, especially when it comes to video and design assets. That’s why Loomly provides a newly-enhanced Content Library with digital asset management (DAM) capabilities – easily accessible from your social media management dashboard!
With Loomly’s Content Library, you can store your photos, designs, and video content all in one place: Just imagine the feeling of finally deleting the dozens of screenshots polluting your desktop or the thousands of unorganized files in your downloads folder when you move all your assets to Loomly.
And so much more! Read on for practical advice and best practices to get the most out of your Content Library in Loomly.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.
Need some inspiration? Here are some ideas for how Loomly’s Library can help you batch create content so you can spend more time where it matters most: engaging with your audience.
You can upload multiple images and videos at once which is a huge time saver, especially if you’re working as part of a team and already have pre-approved visuals that are waiting to be scheduled. Use Loomly’s Google Drive integration to save time uploading directly from your Google Drive folders!
You can also directly upload photos from Unsplash to your library so you can easily find visuals to match drafted copy for posts. This can speed up your workflow and cut out having to choose one-off images as you work your way through the Post Builder.
Post templates are pre-saved content that you can easily customize and reuse. You can even clone posts created from templates to other calendars in Loomly from Post Builder.
You can easily create post templates from the Loomly Content Library and it works the same way as Post Builder, except it does not have you specify a date.
There are a few reasons to use post templates as part of your social media marketing strategy:
A great digital asset management tool lets you easily surface the visuals that you need. No one wants to hunt around for the correct video or image so here’s how you can keep your Loomly Content Library organized.
Add labels to every asset including visuals and notes. Labels are a way to associate assets with specific campaigns or brands. You can then filter the view by the label so you only see the associated assets for easy reference, planning, and scheduling.
By seeing the logs of each asset, you can see the changes made, whether it’s the most updated version and has been used in a post, and who has worked on it like your designer or social media manager.
If you posted an asset using Loomly, it will automatically be marked as used so you can see what assets are still available. If you natively posted the asset or used it in some other medium like a blog post, then you can mark it as used so that you don’t accidentally double post.
One of the best perks of Loomly’s Library is that you aren’t restricted to one content type. You can upload images and videos as well as add in notes to store text or ideas for posts.
This makes it extremely easy to quickly compose multiple posts by just selecting the correct note and visual, creating a post, and then moving onto the next.
Now that we’ve gone through some best practices, here’s what you can expect by toggling through the different views we offer as part of Loomly’s Library.
The Grid View is what you’ll first see when you land on the Content Library. This is a great way to focus on your visuals and see everything that has been uploaded to Loomly.
In Grid View, you can easily navigate through your assets by clicking on the arrow so that you aren’t dealing with an infinite scroll. You can also filter your assets using the following criteria so you’re only focusing on the assets you want to:
In Grid View, you can add photos, videos, notes and templates, as well as upload images from Unsplash.
When you select assets by clicking on them or holding the Shift key and choosing a range of assets, you’ll be given a few options:
The List View is ideal if you want at-a-glance stats about your assets.
You’ll also have the same capabilities of what to do with the assets as you did in Grid View.
From both Grid View and List View, you can access Asset View by clicking on the three dots on each asset or by clicking on the asset in List View.
In the Asset View, you can:
If an asset hasn’t yet been used in a post, then you have two additional options in the asset view.
The first is that you can upload a new version which is great if you already have the labels in place as well as details like the description, but your creative team shared an updated image, for example.
The other option is in Loomly Studio where you can edit images and videos right from your dashboard. You’ll be able to easily change the crop ratio to match different social media channels, add filters, trim videos, change the focus, share text on images, and include an overlay.
Each of these different views provide flexibility for how you can organize and manage your social media visuals in an digestible way.
Ready to see how Loomly can help you organize your content and streamline your social media marketing workflow? Start you free trial today!