Viral content definition: viral content is any marketing asset that is shared quickly through an online or offline community.
Viral content often relies on social media, or community forums such as Reddit, for content to be shared between users. It is often created in such a way that elicits strong emotions or reactions.
It can come in many forms including – but not limited to – the following:
Viral content can be used as part of an effective content marketing strategy, but should be used as part of a larger media mix, as it often requires luck and can be hard to replicate.
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