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Twitter Advertising Definition | Loomly Blog

Written by Austin Shong | Dec 18, 2019 5:00:00 AM

What is Twitter Advertising?

Twitter advertising definition: Twitter advertising is a function of Twitter; it allows advertisers to target content and promotions to Twitter users.

Twitter advertising is a form of display advertising and comes in three forms:

  1. Promoted Tweets: where the advertiser has paid for increased reach on a post
  2. Promoted accounts: where the advertiser has paid for increased account exposure
  3. Promoted trends: where advertisers pay to promote a specific topic

Self-serve advertisers can make use of promoted Tweets and accounts.

Twitter adverts can be target an audience based on lots of different factors, such as:

  • Account followers
  • Demographics
  • Devices
  • Interests
  • Behavior

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Popularity of the term Twitter Advertising

Concept related to Twitter Advertising

  • Self-serve advertising
  • Targeting
  • Retargeting

Additional resources about Twitter Advertising

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