There is a social media holiday for every occasion — official and unofficial, local and global, serious and fun. Any of these holidays can increase your brand awareness by plugging you into larger conversations. But it's important to pick and choose your celebrations.
Every social media holiday has a unique message. National Pizza Day (February 9) is a time to celebrate pizza and support the shops that make it for us. World Compliment Day (March 1) is a day to show kindness to the people around you. National Just Because Day (August 27) is... just because.
Plus, you'll get a complete calendar of social media holidays for 2024, organized by month and importance.
Quick navigation
- January holidays and content ideas
- February holidays and content ideas
- March holidays and content ideas
- April holidays and content ideas
- May holidays and content ideas
- June holidays and content ideas
- July holidays and content ideas
- August holidays and content ideas
- September holidays and content ideas
- October holidays and content ideas
- November holidays and content ideas
- December holidays and content ideas
- What are social media holidays?
- Why social media holidays matter for your brand
- How to pick the right holidays for your brand
- When to plan for social media holidays in your calendar
- How to keep up with all the social media holidays
Social media holidays by month
January social media holidays
January monthly themes and celebrations
- Financial Wellness Month
- National Mentoring Month
- National Blood Donor Month
- National Hobby Month
- Dry January
January major dates
- January 1 — New Year’s Day
- January 2 — National Science Fiction Day
- January 4 — National Trivia Day
- January 4 — National Spaghetti Day
- January 6 — National Technology Day
- January 8 — World Typing Day
- January 8 — National Bubble Bath Day
- January 9 — National Law Enforcement Appreciation Day
- January 11 — National Vision Board Day
- January 13 — National Sticker Day
- January 13 — National Clean Off Your Desk Day
- January 14 — National Dress Up Your Pet Day
- January 15 — National Bagel Day
- January 17 — Ditch Your Resolution Day
- January 19 — National Popcorn Day
- January 20 — Martin Luther King Jr. Day
- January 20 — National Cheese Lovers Day
- January 21 — National Hugging Day
- January 23 — National Pie Day
- January 24 — International Education Day
- January 24 — National Compliment Day
- January 25 — Opposite Day
- January 27 — Community Manager Appreciation Day
- January 28 — Data Privacy Day
- January 29 — Chinese New Year
- January 29.— National Puzzle Day
- January 31 — Inspire Your Heart with Art Day
Source: ABLE United on Facebook
January content ideas
- Share New Year's resolutions related to your brand or industry
- Show yourself or your team organizing their workplace
- Highlight your MLK Day community involvement
- Host an industry virtual trivia night
- Highlight industry leaders who are great teachers
- Give a major shoutout to your Community Manager
- Create a Reel of your team celebrating National Pie Day with your favorite local bakery
February social media holidays
February monthly themes and celebrations
- Black History Month
- Heart Health Awareness Month
- National Library Lovers Month
- National Wedding Month
- Free and Open Source Software Month
February major dates
- February 1 — National Freedom Day
- February 2 — Groundhog Day
- February 4 — World Cancer Day
- February 6 — Safer Internet Day
- February 7 — National Send a Card to a Friend Day
- February 9 — National Pizza Day
- February 9 — Super Bowl
- February 10 — Clean Your Your Computer Day
- February 11 — International Day of Women and Girls in Science
- February 11 — National Inventors' Day
- February 11 — National Make a Friend Day
- February 13 — Galentine’s Day
- February 13 — Digital Learning Day
- February 14 — Valentine’s Day
- February 15 — Singles Awareness Day
- February 17 — Random Acts of Kindness Day
- February 17 — President’s Day
- February 18 — National Drink Wine Day
- February 20 — National Love Your Pet Day
- February 21 — International Mother Language Day
- February 22 — National Margarita Day
- February 27 — Retro Day
- February 27 — Digital Learning Day
- February 28 — International Stand Up to Bullies Day
Source: Sacramento History Museum on Facebook
February content ideas
- Share Black History Month educational content and highlight Black leaders in your industry
- Create Valentine's Day themed product photos or create a gift guide featuring your products
- Host a Super Bowl snacks bracket
- Share tips for internet safety on Safer Internet Day
- Highlight women scientists in your company for International Day of Women in Science
- Share random acts of kindness your team performs, or generate randomized coupons for your best customers
- Post photos of your team's pets for Love Your Pet Day
- Make Groundhog Day predictions relating to a brand promotion
March social media holidays
March monthly themes and celebrations
- Women’s History Month
- National Nutrition Month
- Reading and Literacy Awareness Month
- Endometriosis Awareness Month
March major dates
- March 1 — World Compliment Day
- March 2 — National Read Across America Day/Dr. Seuss Day
- March 3 — National Employee Appreciation Day
- March 6 — National Dentist’s Day
- March 7 — National Day of Unplugging
- March 8 — International Women’s Day
- March 10 — National Pack Your Lunch Day
- March 12 — National Plant a Flower Day
- March 14 — Pi Day (3.14)
- March 15 — World Sleep Day
- March 18 - Global Recycling Day
- March 17 — St. Patrick’s Day
- March 19 — National Let’s Laugh Day
- March 20 — International Day of Happiness
- March 20 — First Day of Spring
- March 21 — World Poetry Day
- March 22 — Water Conservation Day
- March 23 — National Puppy Day
- March 23 — Easter
- March 25 — Tolkien Reading Day
- March 31 — International Transgender Day of Visibility
March content ideas
- Share stories of women leaders in your company for Women's History Month
- Highlight your employees for Employee Appreciation Day
- Share your company's sustainability practices for Global Recycling Day
- Share tips to increase happiness and productivity in the workplace
- Create St. Patrick's Day themed office celebrations
- Share your team's favorite books for World Reading Day
- Post spring cleaning tips related to your industry
- Share real-world tips your team uses to unplug and de-stress
April social media holidays
April monthly themes and celebrations
- Earth Month
- National Volunteer Month
- Financial Literacy Awareness Month
- Stress Awareness Month
- National Garden Month
April major dates
- April 1 — April Fool’s Day
- April 2 — World Autism Awareness Day
- April 3 — National Burrito Day
- April 5 — National Walk to Work Day
- April 6 — National Carbonara Day
- April 7 — World Health Day
- April 7 — National Beer Day
- April 10 — National Siblings Day
- April 11 — National Pet Day
- April 12 — Grilled Cheese Sandwich Day
- April 15 — Tax Day (U.S.)
- April 16 — National Stress Awareness Day
- April 17 — National Haiku Poetry Day
- April 18 — National Animal Crackers Day
- April 20 — National Look-a-Like Day
- April 21 — National High Five Day
- April 22 — Earth Day
- April 23 — National Picnic Day
- April 23 — World Book Day
- April 24 — National Pigs in a Blanket Day
- April 26 — National Pretzel Day
- April 27 — National Tell a Story Day
- April 28 — National Superhero Day
- April 28 — World Day for Safety and Health at Work
- April 30 — National Honesty Day
Source: Entrepreneur on Instagram
April content ideas
- Create a fun April Fool's Day prank (keep it light and harmless)
- Share your company's environmental initiatives for Earth Month
- Highlight your volunteer programs for National Volunteer Month
- Share financial literacy tips throughout the month
- Create stress management tips for Stress Awareness Month
- Share your team's pet photos for National Pet Day
- Post your company's Earth Day initiatives
- Create a World Health Day wellness challenge
- Share tips to relieve stress on Tax Day
- Host a National High Five Day virtual celebration
May social media holidays
May monthly themes and celebrations
- Mental Health Awareness Month
- National BBQ Month
- National Bike Month
- Asian American and Pacific Islander Heritage Month
- National Photography Month
- Teacher Appreciation Week (May 6-10)
May major dates
- May 1 — International Workers’ Day
- May 4 — Star Wars Day
- May 5 — Cinco de Mayo
- May 6 — National Nurses Day
- May 7 — National Tourism Day
- May 7 — National Teacher Day
- May 8 — National Receptionists' Day
- May 9 — National Lost Sock Memorial Day
- May 9 — Europe Day
- May 10 — National Small Business Day
- May 11 — Mother’s Day
- May 12 — International Nurses Day
- May 14 — National Dance Like a Chicken Day
- May 15 — National Chocolate Chip Day
- May 18 — International Museum Day
- May 20 — World Bee Day
- May 22 — National Maritime Day
- May 23 — World Turtle Day
- May 25 — Memorial Day (U.S.)
- May 27 — National Sunscreen Day
- May 29 — International Day of UN Peacekeepers
- May 31 — World No Tobacco Day
May content ideas
- Create Mental Health Awareness Month resources
- Celebrate employees with Asian American and Pacific Islander heritage
- Create Star Wars Day themed content ("May the 4th be with you")
- Celebrate the teachers who helped you on your business journey
- Highlight small businesses you partner with, or other small businesses in your community
- Create a National Tourism Day local guide
- Post summer safety tips for National Sunscreen Day
June social media holidays
June monthly themes and celebrations
- Pride Month
- National Safety Month
- Men’s Health Month
- African American Music Appreciation Month
- National Camping Month
June major dates
- June 1 — Global Parents Day
- June 2 — National Leave the Office Early Day
- June 3 — World Bicycle Day
- June 4 — National Cheese Day
- June 5 — World Environment Day
- June 5 — Global Running Day
- June 6 — National Higher Education Day
- June 6 — National Donut Day
- June 8 — Best Friends Day
- June 12 — Loving Day
- June 15 — Father's Day
- June 18 — International Picnic Day
- June 18 - National Splurge Day
- June 19 — Juneteenth
- June 20 — First Day of Summer
- June 21 — National Selfie Day
- June 21 — World Music Day
- June 22 — National Onion Rings Day
- June 23 — National Pink Day
- June 26 — National Handshake Day
- June 27 — National Sunglasses Day
- June 30 — Social Media Day
Source: Dunkin on TikTok
June content ideas
- Share Pride Month celebrations and support
- Bring donuts to work and document it for National Donut Day
- Post World Environment Day initiatives
- Create Juneteenth educational content
- Share summer solstice celebrations
- Post National Selfie Day team photos
- Create World Music Day playlists
- Share Pride Month employee stories
- Give your social media team the day off for Social Media Day!
July social media holidays
July monthly themes and celebrations
- National Anti-Boredom Month
- National Hot Dog Month
- National Grilling Month
- National Minority Health Awareness Month
- National Ice Cream Month
July major dates
- July 1 — Canada Day
- July 1 — International Joke Day
- July 1 — National Postal Worker Day
- July 2 — World UFO Day
- July 4 — Independence Day
- July 7 — Global Forgiveness Day
- July 10 — National Piña Colada Day
- July 11 — World Population Day
- July 12 — National Simplicity Day
- July 13 — National French Fry Day
- July 14 — Bastille Day (France)
- July 15 — National Give Something Away Day
- July 17 — World Emoji Day
- July 17 — National Tattoo Day
- July 18 — Nelson Mandela International Day
- July 18 — World Listening Day
- July 20 — National Ice Cream Day
- July 26 — Parents’ Day
- July 30 — International Day of Friendship
- July 30 — National Support Your Local Farmers Day
- July 30 — International Day of Friendship
- July 31 — National Avocado Day
Source: Earth Rated on Instagram
July content ideas
- Create a photo series of your products styled with red, white, and blue for Independence Day
- Partner with a local ice cream shop to create a custom flavor inspired by your brand for National Ice Cream Day
- Create a branded emoji personality quiz ("Which company emoji are you?") for World Emoji Day
- Launch a "Pay It Forward" campaign where customers can gift your product/service to others for Give Something Away Day
- Share a video of your team ranking local french fry spots for National French Fry Day
- Share a minimalist flat-lay featuring your product for National Simplicity Day
- Host an Instagram Live "listening session" where followers can ask questions about your brand
August social media holidays
August monthly themes and celebrations
- National Black Business Month
- National Golf Month
- National Wellness Month
- National Sandwich Month
- National Family Fun Month
- National Back to School Month
- National Immunization Month
August major dates
- August 1 — World Wide Web Day
- August 4 — National Chocolate Chip Cookie Day
- August 8 — International Cat Day
- August 9 — National Book Lovers Day
- August 10 — National Lazy Day
- August 12 — National Middle Child Day
- August 13 — National Left-Handers Day
- August 14 — National Financial Awareness Day
- August 15 — National Relaxation Day
- August 16 — National Tell a Joke Day
- August 18 — National Couple’s Day
- August 19 — National Potato Day
- August 19 — World Photo Day
- August 19 — World Humanitarian Day
- August 20 — National Radio Day
- August 21 — Senior Citizens Day
- August 24 — National Waffle Day
- August 26 — National Dog Day
- August 26 — National Women’s Equality Day
- August 28 — National Thoughtful Day
- August 30 — National Toasted Marshmallow Day
Source: Dr Teal's on Instagram
August content ideas
- Feature employees' morning routines and health tips
- Host a "Cats of [Your Company]" photo contest with branded merchandise prizes
- Film quick TikToks of employees suggesting their favorite books
- Design a "Digital Detox Challenge" with daily relaxation prompts for your followers
- Create an industry-specific meme series using insider jokes about your field
- Launch a photo challenge asking customers to show creative ways they use your product
- Partner with a local animal shelter for a "Adoptable Office Dog of the Week" series
- Share video interviews with women leaders in your company about breaking barriers
- Create a back to school survival guide featuring your products or services
September social media holidays
September monthly themes and celebrations
- National Suicide Prevention Month
- National Preparedness Month
- National College Savings Month
- National Yoga Month
- National Self Improvement Month
- National Childhood Obesity Awareness Month
- Childhood Cancer Awareness Month
- National Hispanic Heritage Month (Sept 15 — Oct 15)
September major dates
- September 1 — Labor Day
- September 1 — World Letter Writing Day
- September 5 — International Day of Charity
- September 5 — National Lazy Mom’s Day
- September 6 — National Read a Book Day
- September 8 — International Literacy Day
- September 10 — World Suicide Prevention Day
- September 11 — Patriot Day
- September 11 — National Day of Service
- September 12 — National Video Game Day
- September 13 — National Positive Thinking Day
- September 13 — National Programmers' Day
- September 14 — National Coloring Day
- September 17 — Constitution Day
- September 18 — International Equal Pay Day
- September 19 — National Talk Like a Pirate Day
- September 21 — International Day of Peace
- September 21 — World Alzheimer’s Day
- September 22 — Hobbit Day
- September 22 — First Day of Fall
- September 27 — World Tourism Day
- September 30 — International Podcast Day
Source: Peppa Pig on Facebook
September content ideas
- Share a list of your favorite books and ask for recommendations.
- Partner with a mental health professional for an Instagram Live Q&A session
- Host a "Coffee Crawl" featuring local cafes
- Create a "Top 5 Industry Podcasts" guide
- Partner with a local literacy organization for a book drive, sharing progress on social
- Create a "Heroes Among Us" series featuring employees who serve/served in the military
October social media holidays
October monthly themes and celebrations
- National Breast Cancer Awareness Month
- National Cybersecurity Awareness Month
- National Domestic Violence Awareness Month
- National Hispanic Heritage Month (Sept 15 — Oct 15)
- National LGBTQ+ History Month
October major dates
- October 1 — International Coffee Day
- October 2 — International Day of Nonviolence
- October 3 — National Techies Day
- October 4 — World Animal Day
- October 5 — National Do Something Nice Day
- October 10 — World Mental Health Day
- October 11 — National Coming Out Day
- October 13 — Indigenous Peoples Day
- October 15 — Global Handwashing Day
- October 16 — National Boss's Day
- October 17 — National Pasta Day
- October 19 — International Pronouns Day
- October 20 — National Day on Writing
- October 24 — United Nations Day
- October 25 — National Greasy Foods Day
- October 26 — National Pumpkin Day
- October 27 — National Black Cat Day
- October 29 — National Cat Day
- October 30 — Checklist Day
- October 31 — Halloween
Source: The Office on Instagram
October content ideas
- Design shareable infographics about cybersecurity tips specific to your industry
- Launch a series with quick wellness tips from employees
- Organize a "Boss Swap" day where employees shadow different leaders, sharing insights
- Host a pet costume contest featuring products from your brand
- Launch a black cat adoption campaign with a local shelter
- Create a Halloween movie bracket with your office and track the results on social
November social media holidays
November monthly themes and celebrations
- National Native American Heritage Month
- Movember / Men's Health Awareness Month
- National Gratitude Month
- National Diabetes Awareness Month
- National Adoption Awareness Month
- National Military Family Month
- National Novel Writing Month
- National Family Caregivers Month
- National Vegan Month
November major dates
- November 1 — National Authors' Day
- November 1 — World Vegan Day
- November 1-2 — Dia de los Muertos (Day of the Dead)
- November 3 — National Sandwich Day
- November 5 — Guy Fawkes Night
- November 7 — National Stress Awareness Day
- November 8 — National Cappuccino Day
- November 8 — STEAM Day
- November 9 — World Freedom Day
- November 11 — Veterans Day
- November 13 — World Kindness Day
- November 15 — National Recycling Day
- November 16 — International Day for Tolerance
- November 17 — International Students Day
- November 17 — National Take a Hike Day
- November 19 — International Men's Day
- November 20 — Universal Children's Day
- November 21 — World Hello Day
- November 27 — Thanksgiving (U.S.)
- November 28 — Black Friday
- November 29 — Small Business Saturday
- November 30 — Computer Security Day
November content ideas
- Design a Movember challenge tracking your team's mustache growth progress
- Give a shoutout to those in STEAM-related positions within your company (and highlight any open positions)
- Design a social media day where employees' children create content
- Create a small business gift guide featuring your products alongside complementary local businesses
- Show how your product/service reduces daily stress
- Create an Impact Report highlighting your year's charitable initiatives
- Share a heartfelt post thanking your audience for being valuable community members
- Share discount codes and promote sales on Black Friday
December social media holidays
December monthly themes and celebrations
- Universal Human Rights Month
- AIDS Awareness Month
- National Write a Business Plan Month
- National Safe Toys and Gifts Month
- National Human Rights Month
- National Stress-Free Family Holidays Month
- National Fruitcake Month
December major dates
- December 1 — World AIDS Day
- December 1 — Cyber Monday
- December 2 — National Special Education Day
- December 3 — International Day of Persons with Disabilities
- December 4 — National Cookie Day
- December 5 — International Volunteer Day
- December 6 — St. Nicholas Day
- December 7 — National Pearl Harbor Remembrance Day
- December 10 — Human Rights Day
- December 12 — National Poinsettia Day
- December 13 — National Cocoa Day
- December 14 — National Monkey Day
- December 14 — First Day of Hannukah
- December 16 — National Chocolate Covered Anything Day
- December 19 — National Ugly Christmas Sweater Day
- December 21 — First Day of Winder
- December 22 — National Cookie Exchange Day
- December 23 — Festivus
- December 24 — Christmas Eve
- December 25 — Christmas Day
- December 26 — Boxing Day
- December 26 — First Day of Kwanzaa
- December 26 — National Thank You Note Day
- December 31 — New Year's Eve
Source: Odoo on LinkedIn
December content ideas
- Design a 12 Days of Giving campaign featuring daily donations to different causes
- Host an in-office or virtual cookie decorating contest
- Run a Holiday Desk Wars challenge, featuring employees' decorated workspaces
- Film a runway show of your team's ugliest holiday sweaters
- Create an animated year-in-review highlighting major company milestones
- Design templates helping followers track goals using your product
What are social media holidays?
Social media holidays (or hashtag holidays) are designated days for celebrating specific themes, causes, or events on social media. They come in two types:
- Official holidays: Federal holidays and traditional celebrations like Christmas, New Year's, and Independence Day
- Unofficial holidays: Fun, themed days like National Pizza Day or International Coffee Day
You'll notice many social media holidays celebrate food, culture, causes, or professions. They can be local, national, or global in scope (though this guide is focused primarily on U.S. holidays). They typically use specific hashtags (e.g., #NationalPizzaDay), and often these hashtags trend on their designated day, making them an easy tactic to boost visibility and engagement.
For example, Domino’s increased their engagement by 15% with the celebration of #NationalPizzaDay:
Source: Domino's on X (Twitter)
Why social media holidays matter for your brand
A strategic holiday posting schedule is an easy tactic to attract your ideal customer and engage your audience by celebrating events that match their interests to your brand. By adding a few relevant holidays to your content mix, you can:
- Humanize your brand: Show your support for specific causes or participate in holidays that celebrate people, like National Receptionists Day, to put a face to your company or celebrate the people in your local community.
- Develop your brand personality: Strategically join in on events to associate your brand with different characteristics and lifestyles.
- Increase engagement with your audience: Holidays help focus the conversation on something universal. Since you're more likely to tap into shared ideals, you're also more likely to get interaction on your posts.
- Promote your products or services to boost sales: Find a way to make your products or services relevant to the celebration. Sometimes it's straightforward, like Starbucks celebrating National Coffee Day. Sometimes it's more of a stretch, like Starbucks celebrating National Friendship Day. Either way, it's a great way to weave a narrative about your products.
- Stay relevant with topical content: Alternatively, if you’re constantly posting about your product or service, holidays are a great way to incorporate topical content. Take a “brand break," post something fun, and make a connection with your audience.
- Give your brain a break: We all hit creative block, especially when we're sticking to an intense posting schedule. If you’re in a creative rut, tap a social media holiday to get the ideas flowing. (Did you know Loomly shares post ideas and holidays every day?)
Source: Starbucks on X (Twitter)
How to pick which holidays are right for your brand
Have you ever really looked at the full unofficial holiday schedule? (If not, scroll up!) There’s something to celebrate nearly every day.
Like, the first Wednesday of June is Global Running Day. August 12th is National Middle Child Day. And September 3rd is National Skyscraper Day.
Source: Hoka on Instagram
Needless to say, not all of them will make sense for your brand to acknowledge. If you’re a financial service brand it might be strange to celebrate National Running Day because it doesn't relate to your message. The trick to posting about social media holidays is to choose days that you can strategically, respectfully, and meaningfully develop content and campaigns around that put your brand in the best light.
For example, if your brand wants to acknowledge Pride Month or Juneteenth, don’t just change your profile picture to reflect those days and call it “good enough.” Consider:
- Partnering with LGTBQ+ or Black-owned brands or non-profits and highlighting their posts and initiatives
- Promoting inclusivity in all of your content, not just for your June schedule.
- Sharing the history and significance of Pride Month and Juneteenth
While many social media holidays are just fun, low-stakes celebrations, be aware of the days that require more thought, compassion, and tact. Today's consumers are well attuned to "performative" action. Creating quick content around these holidays or months without truly turning an eye inward on your brand can seriously backfire.
When to start planning for your social media holiday content
Planning your social media content calendar in advance requires some upfront effort. But once it’s done, Future You will thank you for already putting in the elbow grease to make your calendar work.
Some marketers prefer to plan their social media content a month ahead of time. If this is your preferred style, make a note of any relevant upcoming holidays. Use a social media scheduling tool like Loomly, which shares upcoming holidays and post ideas every day. If you're low on content, throw a holiday post into the schedule. This is a simple strategy for approaching any one-off posts you need to fill gaps.
Be aware, though, that big, official holidays and holidays relating to your brand might require a larger lift, longer production lead time, and a longer campaign duration.
For example, pretend you're a boutique chocolate shop. Valentine's Day and the days leading up to it are your biggest sales days. You'll miss out on capturing more sales if you limit social media content to Valentine's Day itself. Instead, you'll want to create a Valentine's Day campaign that starts in mid-January. It might include posts like:
- Short-form videos that show your chocolatiers making the chocolate
- Multiple stories per week reminding followers about deals and promotions
- Image posts that highlight your newest flavors and packaging
All of this content will take a few weeks to create, which means you should probably start thinking about Valentine's Day content in early December, if not sooner!
Source: Tony's Chocolonely on Instagram
Map out the official and unofficial holidays that are key to your brand story and your product/service promotion cycle. When you're creating your social media schedule, assume you'll run holiday campaigns for at least two weeks; then walk it back to figure out the lead time you'll need for content development.
How to keep up with all the social media holidays
As the vast list of holidays shows, some are evergreen while others are topical. To ensure you keep up with both types of social media holidays, you can approach content planning in a tiered system:
- Tier 1: Major holidays requiring full campaigns
- Tier 2: Industry-specific holidays requiring multiple posts
- Tier 3: Fun, minor holidays requiring single posts
Tier 1 & 2: Take a proactive approach and plan ahead
Whether it’s a major federal holiday or an industry-specific day of significance, every brand has a unique list of holidays that demand a special place in their social media holiday strategy.
Source: Starbucks on Instagram
Taking a proactive approach means planning for such holidays, allowing you enough time to create a powerful brand story behind them. For such preparation, follow this proactive approach:
- Identify the most important holidays for your brand and add them to your calendar at the start of the year, or during your quarterly / monthly content planning sessions.
- Analyze your previous holiday campaigns, along with your competitors’. Use your findings to map out the platforms on which you’ll execute your strategy, the amount and frequency of posts throughout campaign, and most importantly the timeline of the campaign — when it starts and ends.
- Using this loose scope, build out production timelines for the major holiday campaigns that will require more content and collaboration with other teams. Set reminders so you know when to kick off content creation.
Tier 3: Stay flexible with minor holidays
Source: Jeep on X (Twitter)
Minor holidays like National Puzzle Day or National Donut Day don't require extensive planning (unless you’re a puzzle maker or donut shop). Instead, use them strategically to:
- Fill gaps in your content calendar
- Join trending conversations
- Match competitor activity
- Test new content formats
The key is being selective — choose holidays that naturally align with your brand, and can feature your product/service authentically.
Pro Tip: Not sure which minor holidays to celebrate? Loomly's Post Ideas feature suggests relevant holidays and content ideas daily, taking the guesswork out of your planning. You'll never miss an opportunity to join trending conversations that matter to your brand.
Build holidays into your content strategy
Social media holidays aren't just fun dates on a calendar—they're strategic opportunities to join conversations when engagement is highest, develop your brand's personality, and integrate your product / service into trending topics.
Here’s what you can do today:
- Audit your top-performing holiday posts from the last year and add them to your upcoming calendar.
- Review the monthly social media holidays list above and add any relevant holidays that you’re missing out on.
- Mark your calendar with content creation deadlines for your brand’s 3-5 most important holidays.
Once you identify the social media holidays to celebrate, you can use Loomly to get post inspiration, schedule your posts, interact with your audience, and measure your success all in one place. Start your 15-day free trial now.
