One of our most highly requested features is here: Threads scheduling is now available in Loomly!
With over 190 million users as of June 2024, Threads provides marketers, business owners, and creators with an additional avenue to connect with followers, participate in conversations, and build community. Plus with only a year in existence, Threads is still experimental and ripe for going viral with the audiences that can matter the most to your brand.
The main goal of threads is to foster connection, so this is the perfect opportunity for you to leverage the content you’re already creating to cross-post and explore new avenues for your social media strategy.
Manage all your social media accounts in one place.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.
How to schedule Threads in Loomly
- Go to Post Builder and select Threads
- Enter your post’s subject, scheduled date and time, and labels for campaign tracking
- Add your generic content and upload any media assets since Loomly supports text, image, video, and carousel Threads posts
- Customize your content in the Fine-tuning panel such as adding a hashtag or tagging other users
- Schedule, submit for approval, or publish now!
Why should you use Threads?
New to Threads or not sure about adding another social media channel to manage? Here’s why now is a good time to start exploring this new platform from Instagram and Meta.
Create a conversation on a certain topic
Use Threads to start and engage in meaningful conversations on specific topics with your followers. This is particularly useful for gathering insights and feedback on new ideas you’re considering for your product or service.
Let’s say you want to understand the most trendy color themes in July 2024 among Gen Z followers. You can use Threads’ poll feature to gather even deeper insights and create sneak peeks into your upcoming product launches.
Or say you’re a non-profit organization, like our friends at Plant with Purpose working in developing countries to improve the quality of life for people living in extreme rural poverty, you can leverage Threads to drive action for your cause. Use Threads to showcase ways people can get involved with your organization and be part of a positive change!
Community building
Have you heard of “posting and ghosting”? This term is becoming increasingly popular and describes the behavior of businesses or influencers who post content but fail to engage with their audience. To truly connect with your audience and build a community, make sure you’re not posting and ghosting!
Beyond discussing specific topics, Threads offers a unique opportunity to build a close-knit community with followers who are interested in your brand. It provides a space for users to share their ideas, knowledge, and opinions, and hear from you as well.
This type of interaction strengthens relationships with your followers, leading to increased customer loyalty.
Cross-posting from Instagram
One of the standout features of Threads is its integration with Instagram. The accounts you follow on Instagram are already connected on Threads, ensuring a unified follower base across both platforms.
Additionally, content shared on Threads can be referenced on Instagram, facilitating cross-promotion between the two apps. The close connection between the two platforms helps you maintain a cohesive social media presence, maximizing your reach and engagement.
Here’s an example from Nike. They tailored their content for the two platforms to maximize engagement. On Instagram, they used product tagging for direct shopping links.
On Threads, they used threaded comments to enhance readability and engagement, all while using the same visual asset.
By leveraging each platform’s unique features and capabilities, Nike was able to effectively market their new product based on how their audience prefers to consume content.
Best practices for posting on Threads
Plan your content
Effective planning is crucial for creating Threads posts. Leverage the “Add to Thread” feature to break down your content into multiple readable, and digestible sections. This ensures your message is clear and keeps your audience engaged throughout the thread.
Use visuals
Incorporate GIFs, images, and videos in your Threads to make them more attractive and engaging. Visual content not only captures attention but also increases the likelihood of higher reach and engagement as followers are more likely to stop scrolling and interact with your posts.
Broaden your social media strategy by scheduling posts on Threads
Threads is an excellent platform for building a stronger community around your brand. Leverage this rapidly growing platform to reach a wider audience especially when you cross-post with Instagram using Loomly.
If you’re a Loomly customer, log in now and schedule your first Threads post today. If you’re still exploring a new social media scheduler, start your free 15-day trial and discover how Loomly’s features can save you time on social media tasks while bringing you optimal results.
