Reddit is a social news aggregation, content rating, and discussion website. That’s a fancy way of saying it’s a giant online forum where people can anonymously share and discuss all sorts of things.
Reddit’s user base is massive: it has over 50 million daily active users, 1 billion+ unique monthly visitors, and is ranked the 9th most popular social media platform in the US (with 25% of all US adults owning an account).
And that’s no exaggeration. Reddit does have a community for anything and everything you can think about. The popular saying, “there’s a subreddit for everything” is by no means an overstatement.
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Reddit users can post anything from links and text posts to images and videos in a forum of their choosing. Other users can then upvote it (which means they like it) or downvote it (which means they don’t).
Posts are organized by subject matter into boards created by users called subreddits or communities, which are moderated by administrators. Subreddits begin with /r/ followed by the forum name.
As an example, check out the social media marketing subreddit: r/SocialMediaMarketing
The more upvotes a post has, the closer it appears to the top of its subreddit. And if it gets enough upvotes, it could end up on the front page of Reddit — aptly, Reddit’s tagline is “the front page of the internet.”
As you can already tell, there’s a lot of lingo to pick up to get the most out of Reddit — so, at the end of this post, there’s a glossary of terms that haven’t been explained so far.
Reddit’s primary benefit as a social media platform is that it offers something for everyone, no matter how obscure your interests are. With the vast array of subreddits available, you’ll no doubt find one with like-minded people and that aligns with your brand. Whether you’re into gaming, anime, or knitting, there’s a subreddit for you.
Beyond that, it goes without saying that Reddit’s massive user base means you can reach and engage a large audience with your content.
The discussion-focused nature of the platform means you can answer questions and get real-time feedback from real people, and that makes it an excellent platform for testing ideas.
Here are a few tips on how to use Reddit for social media marketing:
For more on incorporating Reddit into your marketing, check out the following posts:
No doubt, Reddit is a powerful tool for social media marketing. Hopefully, this post has shed some light on what it is and how you can leverage it to market your business, reach and engage with a wider audience, and promote your brand.