What is One to Few to Many?
One to few to many definition: one to few to many is the process where one brand markets to a small number of people who can then distribute the product to many people.
To understand one to few to many we first need to understand these two definitions:
- One to few: where a company markets to few customers
- One to many: where a company markets to lots of customers
Both of these are combined to create one to few to many.
This type of marketing model is common for companies who employ a business-to-business-to-consumer model.
For example:
Common Projects only sell their shoes through third-party retailers.
They market their services to retailers like Nordstrom (one to few), who then market and distribute the products to their large customer base (few to many).
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Popularity of the term One to Few to Many
Concept related to One to Few to Many
- B2B
- B2C
- One-to-one marketing
