Millennials Definition | Loomly Blog

Written by Austin Shong | Dec 16, 2019 5:00:00 AM

What are Millennials?

Millennials definition: millennials are a target audience of people born between 1977 and 2000.

Millennials make up 25% of the US population and influence up to one trillion dollars in buying power; they also strongly influence the purchasing decisions of older generations.

Millennials can be characterized as looking for:

Meaning
Purpose
Adventure
Entertainment

This is especially true when it comes to making brand and product decisions.

For example:

80% want brands to entertain them with their marketing
50% are willing to buy from brands that support a cause
37% are willing to pay more to buy a product that supports a cause
They are 2.5 times more likely to become an early adopter

Millennials are also considered to be “Prosumers” – people who both create and consume content.

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Popularity of the term Millennials

Concept related to Millennials

Glocal marketing
Green marketing

Additional resources about Millennials

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