Use Audience Restrictions to limit who can see a LinkedIn post. Without restrictions, anyone can see the post. With restrictions, only the audience you select on LinkedIn can see it.
What you can restrict
In Loomly, select audience values for a LinkedIn post by:
- Industry
- Seniority
- Function
- Company size
- Language
- Location
For example, select the industries and seniorities that apply to the post, then add locations or languages as needed. Leave the restrictions empty to keep the post visible to everyone.
Before you begin
Connect the LinkedIn Company Page you will publish to. You need at least Content Admin access to connect a LinkedIn Company Page. The estimated audience-size check is available for a LinkedIn Company Page target.
How to restrict a LinkedIn post audience
- Create or edit a LinkedIn post in Loomly for the connected Company Page.
- Open Target Audience and Promote on LinkedIn, then choose Audience Restrictions.
- Select the industries, seniorities, functions, company sizes, languages, and locations for the audience.
- Check the estimated audience size shown for the selected restrictions.
- Save, schedule, or publish the post after the selected audience passes validation.
Audience-size requirement
LinkedIn requires a restricted audience to contain at least 300 followers. Loomly checks the estimated audience size when restrictions are selected. If the estimate is below 300, remove or adjust the restrictions before publishing.
When restrictions need adjustment
The available fields let you define the intended audience, but not every set of selected values is accepted. If Loomly reports that the estimated audience is below LinkedIn's minimum, broaden or remove restrictions, then check the estimate again before saving, scheduling, or publishing.
