To ensure the success of their LinkedIn profiles, businesses and individuals have to take a closer look at their Linked analytics to ensure their content is reaching and impacting the right audience.
In this article, we'll get you started with the essential components of LinkedIn analytics, including:
Let's get started.
LinkedIn Analytics are a set of tools that provide users with valuable insights and data into the performance of their LinkedIn presence. With LinkedIn Analytics, users can track the number of views, engagements, and followers they have on their profile, as well as the demographics of their audience. This data can help users understand how their content is resonating with their target audience, and make informed decisions about their social media strategy.
For more information about how you can use LinkedIn to grow your network, check out our comprehensive guide to LinkedIn marketing.
Here’s a step-by-step guide on how to access your LinkedIn analytics, so you can follow along as we delve into key metrics to focus on
By following these simple steps, you can access your LinkedIn analytics and start exploring the various metrics available. Using Loomly, you can track all your social media analytics from a single dashboard, so you can compare platform performance.
You company page tracks way more metrics than a personal page. Here's all the metrics you can track via your company page analytics dashboard:
Most LinkedIn users can be classified into 2 categories — businesses and individuals. With over 20 different metrics measured on LinkedIn analytics, it is easy to get lost in a sea of numbers. Here are the top seven performance indicators that impact your LinkedIn visibility the most, either as an individual content creator or as a business.
CTR measures the percentage of users who click on your content after seeing it. It is a vital metric that gauges the relevance and appeal of different content types to your target audience. A high CTR indicates that your content is compelling and enticing enough to attract clicks. By optimizing your content and headlines, you can increase your CTR and drive more traffic to your LinkedIn profile or website.
LinkedIn analytics provides data on follower demographics such as location, industry, job title, and seniority. Analyzing these demographics can help you tailor your content and messaging to better resonate with your audience’s interests and preferences. It enables you to create more targeted and relevant content, leading to higher engagement and stronger connections.
Profile visits measure the number of users who view your LinkedIn profile. It indicates the level of interest and curiosity users have in learning more about you or your business. By tracking profile views and visitor analytics, you can gauge the effectiveness of your LinkedIn profile, headline, and summary. A higher number of profile visits suggests that your profile is compelling and encourages users to explore further, leading to networking opportunities or business leads.
Conversion tracking is crucial for businesses on LinkedIn, as it measures the actions users take after engaging with your content. It can include form submissions, downloads, purchases, or any other desired action. By setting up conversion tracking, you can evaluate the ROI of your LinkedIn ads and determine their effectiveness in generating leads or driving conversions. This metric allows you to optimize your strategies and allocate resources to the most successful campaigns.
While every LinkedIn user has access to their analytics, what sets great profiles apart is what they do with the data they get. Here are a few key steps to take to ensure that you are getting the most out of your LinkedIn analytics regardless of your company size:
Setting goals is the first and most crucial step in making the best use of your LinkedIn analytics. Before diving into the data, it’s important to identify what goals you want to achieve on the platform. Are you looking to increase your network, generate leads, or establish yourself as an industry thought leader on the social media platform? By setting clear goals, you can align your analytics efforts with your overall LinkedIn strategy.
Most importantly, ensure that your goals are SMART (Specific, Measurable, Achievable, Relevant and Time-Bound). Focusing on impossible goals like 10k followers in one month, when you’re just starting doesn’t make sense. Focus on your engagement rate and followers will come.
LinkedIn analytics allows you to gain insights into your competitors’ performance and engagement levels. By keeping an eye on their activities, you can identify trends, discover new content ideas, and adapt your own strategy accordingly. This competitive intelligence can give you a competitive edge and help you stand out in your industry.
Setting up conversion tracking is crucial for measuring the effectiveness of your LinkedIn campaigns. By implementing conversion tracking, you can track specific actions that users take after engaging with your LinkedIn content, such as filling out a form or making a purchase. This data can provide valuable insights into the ROI of your LinkedIn efforts and help you optimize your campaigns for better results.
Using LinkedIn analytics in conjunction with Google Analytics can provide a more comprehensive view of your online presence. By integrating the two platforms, you can track and analyze data from both LinkedIn and your website, allowing you to understand the complete user journey. This integration enables you to identify how LinkedIn contributes to your overall website traffic, conversions, and other key metrics.
While we’ve discussed the top metrics to focus on, experimenting with different metrics is essential to understand what works best for your unique LinkedIn goals. Experimenting with different metrics, such as engagement rate, click-through rate, or follower growth, can help you identify the most meaningful metrics for your specific objectives.
Tracking referral traffic is another valuable aspect of LinkedIn analytics. By monitoring the sources of your website traffic, you can identify which LinkedIn activities or content are driving the most visitors to your website. This information can help you optimize your content strategy and focus on the types of content that resonate with your LinkedIn audience.
LinkedIn analytics provides insights into the demographics of your audience, such as industry, job title, location, and seniority. By understanding your target audience’s characteristics, you can tailor your content and messaging to resonate with their needs and preferences, increasing the chances of engagement and conversions.
Social media marketers rarely focus on a single platform. Instead, you're likely running several accounts across several platforms. When you're working with more than one platform, it's essential that you can track and compare performance across all of them — in one place.
That's why it's important to look for a social media management tool that gives you a single, all-encompassing view of your social media analytics. From this cross-platform vantage point you can easily compare KPIs across the board. When you're juggling many social media accounts, this is how you know which channels are your must-haves, where you can put less focus, and where to need to ramp up efforts.
Even better if your social media analytics tool is also your social media scheduler — so you can manage the entire content life cycle in a single browser tab!
Loomly is a comprehensive social media management tool that includes LinkedIn analytics among its features. Trusted by over 50,000 marketers, Loomly offers detailed metrics such as post performance, engagement rates, follower growth, and audience demographics.
This makes it super easy to keep a tab on your LinkedIn performance in comparison to other social media platforms, so you can see what content works for which platform. Try a 15-day free trial with no credit card required — it only takes a few minutes to connect your accounts and start tracking cross-platform data!