Likes definition: likes are a form of social media engagement; they allow users to interact with updates and show they approve of what has been shared.
Likes can be found on almost all major social media platforms. They can be used on all available types of updates, including in-feed display advertisements.
Likes are often considered to be a “vanity metric” as they are the lowest form of interaction on a platform and does not show any significant type of intent.
However, they can still be used as a metric to inform decision making on aspects such as:
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