What are Likes?
Likes definition: likes are a form of social media engagement; they allow users to interact with updates and show they approve of what has been shared.
Likes can be found on almost all major social media platforms. They can be used on all available types of updates, including in-feed display advertisements.
Likes are often considered to be a “vanity metric” as they are the lowest form of interaction on a platform and does not show any significant type of intent.
However, they can still be used as a metric to inform decision making on aspects such as:
- Content creation
- Content curation
- Social media engagement
Manage all your social media accounts in one place.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.
Popularity of the term Likes
Concept related to Likes
- Facebook reactions
- Retweet
- Stories
Additional resources about Likes
- Why Do We Get So Obsessed With ‘Likes’ On Social Media?
- The power of likes on social media: Friend or foe?
- The psychology of being ‘liked’ on social media
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
