In-house agency definition: in-house agency refers to a brand’s internal team that focuses on the advertising and marketing of their product or service.
The in-house agency is responsible for all of a brand’s marketing and advertising tasks including:
The bulk of their work is contained within the team itself. But it is not uncommon for them to be part of cross-functional teams or have workflows involving other departments.
The in-house agency usually reports to the Chief Marketing Officer.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.