Glocal marketing definition: glocal marketing is a term that combines “Global” and “Local” marketing; it is a strategy employed by global brands to adapt to local needs.
Glocal marketing aims to:
This allows them to maintain brand consistency all around the world, but to adapt their message to different products, services, or experiences that better suit the local culture.
For example:
McDonald’s has restaurants in 119 countries.
Their goal is to preserve the brand message of simple and affordable fast food. But, they also need a menu that suits the local people’s dietary needs.
This has led them to use glocal marketing to promote various menus in different countries, such as their no-beef menu in India, that focuses on chicken, vegetarian, and local variations.
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