Direct message definition: direct message – often called a DM – is a social media communication sent directly to a user’s inbox.
Direct messages provide a private, one-on-one way to connect with people on a platform.
As such they can be used by brands for:
Direct messages are available on all major social media platforms, but users may occasionally have the feature switched off for their account.
For example…
Ryanair uses their Twitter direct messages to handle customer service queries to deliver quick responses:
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