What is Consumer Knowledge
Consumer knowledge definition: consumer knowledge is a brand’s research into the demographics, wants, and needs of their target customers.
Consumer knowledge is an essential aspect of marketing and is needed to influence the following aspects of an effective strategy:
- Buyer personas
- Brand messaging
- Marketing mix
- Media mix
- Targeting
- Product development
Consumer knowledge can be gathered using both qualitative and quantitative methods, such as written feedback or analytics reports.
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Resources about Consumer Knowledge
- The Role of Consumer Knowledge in the Study of Consumer Behavior
- Consumer Knowledge Assessment: How Product Experience and Knowledge of Brands, Attributes, and Features Affects What We Think We Know
- Learn more about Consumer Knowledge
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