Brand performance definition: brand performance is the measure of a brand’s results against the goals initially set.
Brand performance is highly personal and can vary drastically from one brand to the next.
Brand performance is typically measured using a combination of the following metrics:
If these metrics have improved favorably brand performance has improved. If the metrics have move unfavorably, brand performance has stagnated or worsened.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.