Brand knowledge definition: brand knowledge refers to a consumer’s understanding and recall of a brand and its products.
Brand knowledge is typically concerned with the consumer’s ability to remember, say, or associate a brand with the correct:
Customers who can recite this information are considered to have a high level of brand knowledge.
For example:
People who have read the book Shoe Dog by Phil Knight have a high level of brand knowledge about his company, Nike.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.