We now support LinkedIn PDF carousel post scheduling as of May 2024! Read this blog post to learn more.
With over 900 million users and an impressive rate of 3 new registrations per second, LinkedIn has become a prime platform for individuals and companies to showcase their personal brand, products, and services.
In addition to sharing updates and connecting with audiences using posts and articles, experimenting with LinkedIn polls offers social media marketers opportunities to gather market insights, track trends, assess customer preferences, and initiate meaningful conversations.
Which is why we’re thrilled to announce that you can now schedule LinkedIn polls using Loomly to further enhance your LinkedIn presence and boost engagement with your audience.
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How to create LinkedIn polls in Loomly
Scheduling LinkedIn polls in Loomly is simple:
- Create a post to launch Post Builder and add details like Subject and Label
- Select LinkedIn as your platform and draft your generic copy
- Click “Next” to proceed to the Fine-tuning Panel, customize your post, and add a poll or a first comment.
- Craft a poll question and provide up to four options for respondents to choose from
- Select a duration for the poll to remain active on LinkedIn: one day, three days, one week, two weeks
- Schedule or submit for approval, and then you’re all set!
Please note: Media attachments, link previews, audience targeting, and post sponsoring are not available for polls.
Start a LinkedIn conversation using polls
LinkedIn polls offer a dynamic way to connect with your audience by understanding their perspectives on a range of topics. Since anyone can vote on a poll, you’re able to amplify your reach even further!
LinkedIn displays polls in the Feed, reaching users who may not follow your Company Page or may not be directly connected with you. This exposure paired with LinkedIn’s algorithm makes polls one of the easiest and most effective ways to draw attention to your content.
Of course the quality of your poll content remains one of the biggest ways to drive engagement.
How to use LinkedIn polls
LinkedIn polls are a powerful tool for social media marketers to:
- Collect feedback from your audience to help inform your future strategy, products, and services
- Generate interest for an upcoming product launch to create excitement and build community buzz
- Assess customers’ preferences on specific topics or for certain products
- Identify emerging industry trends
- Gain a deeper understanding of your audience’s demographics and interests
LinkedIn polls best practices
While there’s no one-size-fits-all approach to creating LinkedIn polls, incorporating the following best practices can help enhance engagement and foster trust with your audience:
1. Include an open-ended option
To maximize your engagement with your LinkedIn poll, consider adding an “Other (Please comment)” option. This simple addition can spark conversation and encourage users to share their thoughts.
Here’s a great example:
By adding an “Other (Please comment)” option in the LinkedIn poll, Stefan Wolpers was able to generate 108 comments. This level of engagement not only fosters meaningful interactions but also increases your content’s visibility as LinkedIn’s algorithm favors posts with higher engagement rates.
2. Keep your polls short and simple
While creating your LinkedIn poll, the rule of thumb is to keep it simple. In the end, you don’t want to overwhelm your audience with a convoluted question or confusing options.
Stick to concise, straightforward prompts like, “Are you a dog person or a cat person?” (We’re equal opportunity here at Loomly) This approach increases the likelihood of participation and keeps your audience engaged.
3. Don’t ghost your commenters
As a social media marketer, you always want to make sure you’re actively engaging with your audience. Respond to comments and questions, especially when you’ve encouraged viewers to participate with the “Please Comment” option.
Pro Tip: You can use Loomly’s Interactions to easily manage and respond to comments! Easily filter by “Unread” to focus your attention.
4. Add relevant hashtags in your caption
Similar to a regular social post, LinkedIn polls allow you to add hashtags to reach a wider audience. Adding relevant hashtags to the captions of your LinkedIn polls ensures your posts gain visibility and reach the right audiences.
Pro Tip: Loomly’s Hashtag Manager allows you to collect and save certain commonly used collections of hashtags for future use to optimize your poll’s performance on LinkedIn.
Maximize your reach by scheduling LinkedIn polls with Loomly
Now you’re ready to schedule LinkedIn polls using Loomly! LinkedIn polls are a great way to increase your engagement on LinkedIn and boost your credibility and trust within the LinkedIn platform.
Take these best practices with you as you create your LinkedIn poll in Loomly. Log in now!
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Need help? Check out our FAQ for more information. If you have any more questions or require further assistance, we’re just a message away! Got a feature request in mind? We’d love to hear it! Send in your request by filling out this form.
