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Ad Placement Definition

Marketing

13 Aug 2019 • 1 min read •

Austin Shong

What are Ad Placements?

Ad placement definition: ad placement refers to the location a display ad will be shown.

>Ad placements can vary in effectiveness and often require a level of testing to understand where the optimal placement will be. This will also be dictated by the platform being uses.

Common ad placements include:

  • Headers and footers
  • Sidebars
  • The beginning middle, or end of articles
  • The beginning middle, or end of videos

Popularity of the term Ad Placement


Concept related to Ad Placement

  • Ad copy
  • Rich media
  • Self-serve advertising

Additional resources about Ad Placement


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