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Ad Copy Definition | Loomly Blog

Written by Austin Shong | Aug 9, 2019 4:00:00 AM

What is Ad Copy?

Ad copy definition: ad copy refers to the text – or “copywriting” – used within an advertisement.

Ad copy is typically used to increase:

  • Conversion rates
  • Engagement rates
  • Sales

It focuses on showing the benefits of taking a particular course of action, such as using a brand or buying a product.

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Popularity of the term Ad Copy

Concept related to Ad Copy

  • Call to action
  • Copywriter

Additional resources about Ad Copy

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